Rachel Entwistle is an Advisor at Wander, where she plays a central role in orchestrating the operational excellence, guest experience strategy, and cross-functional execution that define Wander’s luxury vacation rental offerings. With a deep understanding of both travel operations and digital marketing, Rachel ensures Wander’s portfolio of homes and experiences lives up to the brand’s promise of inspiring and seamless stays around the world.
At Wander, Rachel oversees guest experience initiatives that blend hospitality-grade service with innovative technology, collaborating across teams to refine processes that enhance every moment of a traveler’s journey.
Before stepping into her current advisory role, she progressed through roles at Wander, including Digital Marketing Specialist, Guest Experience Manager, and Vice President in Project Management, bringing both analytical rigor and creative problem-solving to the company’s expanding footprint.
Her work is informed by a strong foundation in understanding customer behaviour and operational systems, driving thoughtful improvements that elevate Wander’s audience engagement and loyalty across touchpoints.
Career highlights
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4+ years of experience at Wander, progressing from Digital Marketing Specialist to Advisor.
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Key driver of guest experience strategy and operational excellence for Wander’s travel network.
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Worked as Vice President of Administration at Wander, supporting C-level in fundraising preparation.
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Leads initiatives that align Wander’s luxury offerings with audience expectations for seamless travel experiences.
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Produced customer story videos for YouTube, demonstrating a deep understanding of customer experience.
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Previously ran digital marketing at Coder from pre-seed to Series B, supporting growth to a $200M valuation.
Expertise
Guest experience strategy • Travel operations • Cross-functional leadership • Digital and content marketing alignment • Audience engagement • Luxury hospitality trends • Process optimization
Education
- University of Notre Dame – BA Psychology with specialization in business classes
- The Johns Hopkins University – Carey Business School studies and a partial MA in Marketing
- DePaul University – Pursued interest in business, psychology, and art
Rachel says:
“Exceptional travel experiences are more than beautiful spaces. They’re the sum of thoughtful details, responsive service, and the confidence we give our guests to explore boldly. Our job is to make every stay feel effortless, restorative, and memorable.”
